ABOUT THE
CATHERINE BENNETT
PROJECT

The Credible Likeable Superstar Role Model
project comprised of 4 main parts:

The Catherine Bennett Fame Experiment
A Theatre show
An Education Project for Tweens
A Documentary Project

Catherine Bennett was a fictional pop star invented by Kimmings’ 9 year old niece Taylor in 2012. Taylor’s brief was to create an alternative feminist popstar for tweens that Kimmings would then become for the duration of the 6 month experiment. The duo decided that if they could get 'CB' famous, then it would prove there was demand for a new, non-sexualised and creative version of pop music.

Taylor dictated the fame aims that Kimmings - along with a team of pop experts - were to pursue. The overall aim was to make a positive difference to the self esteem of young girls. The fame aims included being on the front cover of Girl Talk magazine, a million YouTube hits and being interviewed by Ellen Degeneres. Due to popular demand, CB ended up living for over a year! She released 3 singles on Youtube (see below), made 8 songs, had her own website and fan club, and did gigs in many schools. She also played Latitude, The Southbank Centre’s Festival of Neighbourhood and a special gig at the Manchester Museum.

CB reached over 5,000 children live.
Her music reached a further 100,000 online.

According to the PR company Dawbell, 32 million readers accessed the story of Catherine Bennett, Bryony and Taylor across the world. The theatre show tour ran for 79 dates and reached over 12,000 people. It also spurred a spin-off show for children, That Catherine Bennett Show.




The project was featured in every broadsheet in the UK. Kimmings and Taylor were interviewed on The Wright Stuff, Woman’s Hour, Sky News, The BBC World Service, BBC Radio 1, The Verb on BBC Radio 3, BBC Radio Scotland, Every BBC Regional Station and Triple J in Melbourne. They also did a speech at Yoko Ono’s Meltdown Festival and delivered the keynote speech at the 2013 Children’s Media Conference.

Catherine Bennett played the main stage at Camp Bestival in August 2014 in a climactic finale, and the duo created a kids show about feminism and pop music. The feature documentary (to be released in 2015) is currently in post-production, and follows Bryony and Taylor throughout their journey. It is funded by the wonderful support of people on Kickstarter.

"I heartily approve!"
Lauren Laverne

"Catherine Bennett is pretty damn fun!"
Gemma Cairney

"My new earworm"
Neil Gaiman

The Catherine Bennett Project
A video by Rebecca Brand

 Animal Kingdom
Music Video from The Catherine Bennett Project The Future
Music Video from The Catherine Bennett Project Apathy
Music Video from The Catherine Bennett Project